Importance of Digital Marketing Training in Kenya

Digital marketing basically levels the online playing ground. The internet is the market in this case. The unique thing is that in this market, there are no demarcations or strict terms of use as there are in the physical market places we know. That makes online sound simple and easy, right? You could be wrong or right.

Digital marketing is a convenient exercise but the ease or simplicity of doing it depends on various factors. One of these factors is how informed the digital marketer is. How skilled one is on the digital matters will determine how well they will do their digital marketing and what they will gain from the same.

Following are key reasons why everyone should endeavor to train and get to develop and or improve their digital marketing skills.

Digital Marketing Is More Cost-Effective than Traditional Marketing

Imagine approaching a national commercial TV to run an ad for your small fashion shop. If you would have that kind of money, it would be foolish to spend it on such marketing.  Because the ROI could be devastating and if you are not more careful, the losses could lead to despair. Digital marketing gives your business a great exposure at very little amount or simply at no cost. Just learn what you need to do.

Digital Marketing Delivers Conversion

With digital marketing, you don’t just do it for the sake of it and wait for some indefinite time. Digital gives you an opportunity to measure results/impact like immediately. You can tell what is working for you from what is not working from you before you spend any amount on it.

Digital Marketing Helps Generate Better Revenues

Digital marketing is way better than offline marketing on ROI. You spend very little, if anything, on promotions and ads but the returns are quite high. With the internet, the market is very wide.

Digital Marketing Facilitates Interaction with Targeted Audiences

Digital marketing connects the target audience/market with the seller even before they get to the buying stage. A potential buyer can engage you for negotiations and feedback may be after sales.

Digital Marketing Builds Brand Reputation

I doubt there is a better way to build an image for your brand than through digital marketing. This happens through employment of various discipline steps, for example, responding to clients’ queries, timely deliveries, discounts, updated content and prod that are already out of stock to avoid people ordering for thing

Digital Marketing Earns People’s Trust

The highest number of sales you make online will come through referrals and people sharing your content with their connections. Once you have earned the trust of one person, you can be sure she/he will market you to at least 5 other. That is why safeguarding your brand image is very important coz the vice versa is also the case. You don’t need to engage in some hard work to gain trust on the internet- just do the little in the best manner and be strategic.

Digital marketing training in Kenya is getting more and more popular each day. Having a sitting with digital specialist would enable you learn how to go about it. One such a person is Eunice Nyambura,who is also a design thinking trainer. May be it’s time you sought an appointment with her.

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Why Instagram For Business In 2020? 5 Tips To Consider Before Starting A Business Online

Instagram for business is a very powerful tool for business in Kenya in 2020. Study shows that it has 1 Billion monthly users in the world with its popularity with the younger generation increasing from 59%  to 64%. With Instagram, so long as you follow the relevant audience, you will get visibility. This is unlike Facebook where organic is dead- reason, Facebook prioritizes updates on your News Feed.

The following tips will enlighten you on doing it right as you start your online business:

How to set up your Instagram Business Account Set up Page Bio.

Follow top influencers and add them to your Instagram account; it’s very crucial. Your Bio should include all your service lines, for instance, Digital Marketing Training in Kenya – We train on SEO, Email Marketing etc. If your business deals with products, always include the specific category, for example,  under fashion, say whether you sell women or men wear. This will indicate what your audience is supposed to see.

Your profile picture should include your logo; this is what your prospective buyers will relate to.

Instagram for Business Content Creation and Insta-Stories

90% of the Instagram content is in image form. Having professional photographs is key for Instagram content.  Using relevant 2019 tools come in handy during the design work. Sharing videos online is even better as the engagement rate is 80%.

Since stories are only viewable for 24 hours, it means the content quality could be a little bit low. There is a lot of Call-To-Action in the stories for example, register for this course, follow this account, pre-buy my book, you may use to sell, behind the scenes stuff. They are viewable on an account’s profile pictures. This feature was actually borrowed from SnapChat as they did not manage to buy the platform.

Instagram Re-Posting

Reposting content is not only a new way to get free content to your publish on Instagram, but also a way to connect with other Instagram accounts. This is a great way to highlight someone in your audience, someone in your space or a loyal client you want to share with your audience. Instagram is all about engaging with people. Download a separate app called Repost for Instagram and get to repost your content, photos and videos fast and free.

Growing Your Audience on Instagram

One of the many questions that pop up is, ’Can I buy my Instagram followers just when I am started?’ The reason why I wouldn’t recommend this is, numbers or rather, followers are not really important. What matters is the engagements you have on each post. Engagement is the signal that informs you that people are engaging with your content.

If you buy a lot of followers and end up not engaging with your content then they are basically irrelevant. If you need to re-target your audience, the bought audience may not give you their demographics.

Organic growth is very key on this platform; it may be a bit manual but in the long run you get the relevant audience. Not only will you get followers, but you will also learn what content gets more engagements.

Identify top influencers’ accounts, follow the people who engage with their content and they will follow back . Ensure your bio, call to actions and profile pictures are optimized.

  1. Instagram Hashtags

Using Instagram for business means that you are interested in numbers; you want your content to reach the right people as fast as possible. Hashtags are a way to tell Instagram what your content is all about and with that they can group content together. There is now a new feature enabling users to follow a hashtag, for example, #DigitalMarketingInKenya. With this feature, you can see how many posts apply to that specific hashtag- this is a way to increase your visibility. On the Search Tab you may search a keyword such as, #DigitalMarketing and related hashtags will be predicted. You may use this Hashtags on your content.

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2020 SEO Trends Every Business / Company In Kenya Should Know

In this day and age, people are very used to looking for products and services online. Whether it’s the latest movie, a hotel or the cheapest flights, you’ll rush online to check out what’s on offer and compare from a long list of massive retailers.

The whole idea is that, people will look for people, products, services and information on Search Engines. Search engines are online platforms like GoogleYahoo and Bing. What really determines the order in which Search Results appear in the Search Engines Results Pages (SERPS)?

Let’s look at a typical example. You’ve decided to enroll for Digital Marketing Classes. However, you do not know where Digital Marketing Training is offered in Kenya. You can visit a search engine like Google (by typing www.google.com) and on the search box you enter a “term” that is close to what you are looking for e.g. “Digital Marketing Training in Kenya” or “Digital Marketing Kenya” or “Where can I get Digital Marketing Training in Kenya?”

As soon as you enter what you’ve typed, you’ll get hundreds of thousands of search results, if not millions, that match to what you are looking for. All these results are related to what you’ve searched for. But you’ll never be able to go through all the search results by clicking them one by one. You are likely to focus on the ones that have appeared on the first page particularly the top five Organic ResultsSearch Engine Optimization is what determines the rankings of the Organic Results.  SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

Your Business or Company does not appear on the top pages of relevant search terms automatically. Your website needs to be optimized for Search Engines. When your business doesn’t appear on top search results, you don’t get any customers online. You may be missing out on many opportunities online.

Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents.

One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. The SEO industry is always moving, so it pays to be aware of these evolutions.

I have compiled five SEO Trends that are a must for every Kenyan Company/ Business to watch out in 2017 

1. Google AMP

AMP simply stands for Accelerated Mobile Pages.

This is an initiative by Google to build a more user-friendly mobile WEB by introducing a new standard for building web content for mobile devices.

The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data hence improving user experience.

Over the recent years, Google has shown preference to websites that are Mobile Friendly.

2. Pop Up Crackdown By Google

On August 23rd, 2016 Google announced a mobile algorithm change that will came into effect on 10th January 2017.

This again focusses on Mobile experience.

Google explains that:

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. “

This in basic terms means that a user should immediately get what they are looking for in a website and not be greeted with a POP UP!

Google listed three example scenarios where Pop Ups can affect your rankings:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

Nevertheless, this does not mean that you should not use Pop Ups. Google has also outline good ways in which to use a Pop Up .

“By contrast, here are some examples of techniques that, used responsibly, would not be affected by the new signal:

  • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
  • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.

Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.”

3. Google Rank Brain

 Google RankBrain was released in 2015, and it opened the door to the possibility of Algorithmic Machine Learning.

You should organize the content on your web pages in a manner that answers long-tail keyword questions that cater for

Voice search.

Gone are the days where we would throw keywords on our titles and content.

4. Rich Snippets

What you see above is an example of a rich snippet. (Also known as a “direct answer” or “featured snippet”)

Rich snippets are a direct answer delivered in a summary format to a searcher’s question that Google shows in a special block as shown above.

A featured snippet usually includes a link to the page from where the data was taken. And thus it has a great traffic-attracting potential you can utilize.

5. Image Optimization

 Optimization of Images on our websites not just for Image search but also for score in On Page Optimization is something to still consider in 2017.

Adding an Alt Attribute and descriptions to images on our website will always be a ranking factor.

Closing Thoughts

SEO is worth implementing for every Business or Company in Kenya that has a website.

SEO is all about staying ahead of your competition. We only have ten slots on the first page.

Also, as seen above, Google is taking a strong emphasis on the mobile experiences of its users.

Every Web Developer or Digital Marketer, should know that Mobile is the Future in Search Engines.

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Reasons Your Website Can Have a High Bounce Rate

AА сonsumers have the right to know what is in their drinking water air The information contained in an Annual Water Quality Report can raise southof their drinking water, help consumers’ awareness regarding the source their drinking water, help three consumers to understand the process by which safe drinking water is delivered to their homes, and educate consumers about the importance. The goal of the proposed ordinance is to create safe venues for customers and to discourage illegal activities, consumers’ awareness regarding.

The man who sent this news, the wireless operator, was alone with his instrument on the top of a lofty building. The people remaining in the city he estimated them at several hundred thousand had gone mad from fear and drink, and on all sides of him great fires were raging. He was a hero, that man who staid by his post an obscure.

Safe Venues for Citizens

For twenty-four hours, he said, no transatlantic airships had arrived, and no more messages were coming from England. He did state, though, that a message from Berlin that’s in Germany announced that Hoffmeyer, a bacteriologist of the Metchnikoff School, had discovered the serum for the plague. That was the last word, to this day, that we of America ever received from Europe. If Hoffmeyer discovered the serum, it was too late.

If Hoffmeyer discovered the serum, it was too late, or otherwise, long ere this, explorers from Europe would have come looking for us. We can only conclude that what happened in America happened in Europe, and that, at the best, some several score may have survived the Scarlet Death.

Hundreds of these airships escaped to Hawaii, and not only did they bring the plague with them, but they found the plague already there before them. This we learned, by the despatches, until all order in San Francisco vanished, and there were no operators left at their posts to receive or send. It was amazing, astounding.

The two halted, the nearer to us standing and facing Sunbury, a grey indistinctness towards the evening star. – James Doeh

I was telling about the airships of the rich. They carried the plague with them and no matter where they fled, they died. I never encountered but one survivor of any of them Mungerson. He was afterwards a Santa Rosan, and he married my eldest daughter. He came into the tribe eight years after the plague. He was then nineteen years old, and he was compelled to wait twelve years more before he could marry.

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