Reasons Your Website Can Have a High Bounce Rate

Wait, What’s Bounce Rate Again?

As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.Before you start worrying, consider that “high” is a relative term. Most websites will see bounce rates between 26% to 70%.Based on the data they gathered, they provided a bounce rate grading system of sorts: