Content Marketing

• Blogs on the way up, static sites on the way down

• Good clean html code • Regularly updated content • Keywords and phrases (in the content and meta tags) • Quality, relevant inbound links • Researching your keywords • Google AdWords tool • Writing anchor text

• Writing compelling titles & by-lines • Writing by-lines • <100 words that will tempt people to clickthrough • Call to action • What to write in the body copy • Writing style • Where to include your keywords & links • Length & frequency • Adding images and video • Categories and tags (labels) • Comments policy • Commenting netiquette

• Why and how to run external blog/s • Sourcing guest content for your own blog/s • Finding well-ranked sites to blog for as a guest • What to look for • Links to guest content • Easy social sharing • Comments (on / moderated / active) • Approaching other bloggers • Promoting on social media • Landing pages • Use anchor text to similar posts and reduce bounce rate

• Analysing your existing blog/s • Content strategy brainstorm • Writing practice • Measuring success with Analytics & Alerts (go for quality not quantity) • Action plan