This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.Course ObjectivesOn completion of this email marketing training course, you will be able to:
- Deliver an effective email marketing campaign from planning through to delivery
- Grow an opt-in list that maintains interest and drives revenue
- Understand why design, build and content can make or break your ROI
- Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy
- Course Outline
- What is email marketing?
- Before the inbox – SPAM and permission-based marketing
- Starting the dialogue – building and maintaining an opt-in list
- In the inbox – crafting your campaign for ROI
- Designing your email – HTML design basics & tips
- Real-world examples and best practices
- Advanced email marketing methods
- Email Marketing tools to use
- Email Marketing Resources worth reading
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