We’ll show you how to analyse what it means so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.RequirementsThis is a beginner’s course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible and we will set up a test account for you.Course ObjectivesAfter completing our Google Analytics course you’ll be able to:
- Navigate Google Analytics with ease
- Use Analytics reports as part of your SEO & PPC strategies
- Analyse traffic and content reports
- Use goals and filters effectively
- Introduction to web analytics
- Administrative interface
- Reports interface
- What do you want to track?
- Tracking Goals and Events
- Monitoring Change
- Experimentation and tracking
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