+ View more
Course overview
Brand management is the discipline that links strategic business objectives, marketing, and operations. High-performance companies understand the importance of their brand and actively manage brand equity. This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly
What will I learn?
- Students learn the strategic significance of the role of brands in creating shareholder value.
Requirements
- Laptop
Curriculum for this course
18 Lessons
00:00:00 Hours
How to identify and establish brand positioning and values
4 Lessons
00:00:00 Hours
-
What's Brand Positioning?
.
-
Developing a Brand Strategy
.
-
Designing and Implementing Brand Marketing Programs
.
-
Measuring and Interpreting Brand Performance
.
How to plan and implement brand marketing programs
2 Lessons
00:00:00 Hours
-
Measuring and Interpreting Brand Performance
.
-
Growing and Sustaining Brand Equity
.
Critical thinking and problem solving
6 Lessons
00:00:00 Hours
-
How to design strategies that retain existing brand resonance
.
-
Discover why brand identity matters, and how to organize the brand team
.
-
Construct written work which is logically and professionally presented.
.
-
Communicate ideas in a succinct and clear manner.
.
-
Team Work
.
-
Ethical, social and environmental responsibility
.
How to define the brand vision and mission
6 Lessons
00:00:00 Hours
-
How do you define brand vision?
.
-
What is difference between mission and vision?
.
-
How do you establish brand vision?
.
-
How do you create a vision and mission statement?
.
-
What are the three elements of brand vision?
.
-
What is an example of a brand vision?
.
+ View more
Other related courses
About instructor
OraDMT Digital Marketing Training
OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM,
Digital Marketing Training SEO Social Media Marketing Email Marketing Bulk SMS
Student feedback
Write a public review