•Is a three-tiered data delivery and analysis service for small and big businesses.
–The first is the data itself, as it measures the traffic, page views, clicks and more for both your website and for your direct competition.
–The second is what you do with that data, or how you are able to take the information gathered via these services and apply it to your customers, whether new or existing, to make their experience meaningful and better.
–And the final tier is how it all circles back together to meet your business objectives, not just online but offline as well.
•Data by itself is a great way to see how you are performing, but without applying what you've learned, it has little use.