december
02dec(dec 2)11:00 am21(dec 21)1:00 pmDecember Digital Marketing Training Intake

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy Mobile Advertising Strategy & Planning
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
- Mobile Advertising
- Strategy & Planning
Time
2 (Monday) 11:00 am - 21 (Saturday) 1:00 pm
07dec(dec 7)7:00 am21(dec 21)1:00 pmWeekend Digital Marketing Training Mix Package

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy Mobile Advertising Strategy & Planning
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
- Mobile Advertising
- Strategy & Planning
Time
7 (Saturday) 7:00 am - 21 (Saturday) 1:00 pm
07dec9:00 am2:30 pm2020 Digital Marketing Blueprints, YALI Experience & Entrepreneurs Workshop

Event Details
2020 Digital Marketing Blueprints, YALI Experience & Entrepreneurs Workshop Come let's talk about your online visibility. 2020 Digital Marketing Blueprints, YALI Experience & Entrepreneurs Workshop Come lets share on
more
Event Details
2020 Digital Marketing Blueprints, YALI Experience & Entrepreneurs Workshop
Come let’s talk about your online visibility. 2020 Digital Marketing Blueprints, YALI Experience & Entrepreneurs Workshop Come lets share on Entrepreneurship & YALI. Comes lets talk about Websites, SEO, Email Marketing, Messaging & Mobile Marketing, Social Media, Paid Ads, Data & Analytics. Book to attend here at only Ksh. 1,500 (tea & snacks) from 9:00am-2:00pm at 680 Hotel Nairobi CBD. Sacrifice your time so that you set the new year 2020 on the right note
This Saturday’s Digital Marketing Workshop is an important and key one. Top benefits will be for business growth, undertaking 2020 trends, networking, online presence audit https://oradmt.com/, understanding numbers, traffic vs conversions, Starting your business, Data & Case studies, Blogging, Career opening & Mentorship. It’s once a year, a no miss event. You can send a representative since you need this. See program & register here https://forms.gle/6DD3gTYTPDjsWQ2m7
Are you an entrepreneur? Business owner? Job seeker? An innovative change maker?
This Digital Marketing Training workshop for entrepreneurs is designed for you to acquire the necessary skills, Learn Digital Essentials and build scalable startups.
Mr. Alphonce Juma – CEO Oracom Web Solutions Limited and Innovation & Young Entrepreneurs Award Winner will be sharing his experience on YALI Africa by Obama Foundation.
Register To Attend Here: https://bit.ly/2ORJth9
Time
(Saturday) 9:00 am - 2:30 pm
09dec(dec 9)11:00 am16(dec 16)1:00 pmDigital Marketing Training Crash Programme

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
Time
9 (Monday) 11:00 am - 16 (Monday) 1:00 pm
14dec9:00 am5:00 pmDecember Web & Data Analytics Workshop
Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 9:00 am - 5:00 pm
january
07jan(jan 7)11:00 am09(jan 9)1:00 pmJanuary Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
7 (Tuesday) 11:00 am - 9 (Thursday) 1:00 pm
07jan(jan 7)11:00 am09(jan 9)1:00 pmJanuary Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
7 (Tuesday) 11:00 am - 9 (Thursday) 1:00 pm
14jan(jan 14)11:00 am16(jan 16)1:00 pmJanuary Week 2- Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send
more
Event Details
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow
1.Email has larger reach
2.Email delivers your message
0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.
Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
14 (Tuesday) 11:00 am - 16 (Thursday) 1:00 pm
25jan9:00 am5:00 pmJanuary Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 9:00 am - 5:00 pm
february
04feb(feb 4)11:00 am06(feb 6)1:00 pmFebruary Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
4 (Tuesday) 11:00 am - 6 (Thursday) 1:00 pm
25feb(feb 25)11:00 am27(feb 27)1:00 pmFebruary Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
25 (Tuesday) 11:00 am - 27 (Thursday) 1:00 pm
29feb8:00 am5:00 pmFebruary Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 8:00 am - 5:00 pm
march
03mar(mar 3)11:00 am05(mar 5)1:00 pmMarch Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
3 (Tuesday) 11:00 am - 5 (Thursday) 1:00 pm
10mar(mar 10)11:00 am12(mar 12)1:00 pmMarch Week 2 - Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to
more
Event Details
-
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow1.Email has larger reach
2.Email delivers your message0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
10 (Tuesday) 11:00 am - 12 (Thursday) 1:00 pm
24mar(mar 24)11:00 am26(mar 26)1:00 pmMarch Week 4 - Search Engine Optimization Training
Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
24 (Tuesday) 11:00 am - 26 (Thursday) 1:00 pm
28mar9:00 am4:00 pmMarch Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 9:00 am - 4:00 pm
april
07apr(apr 7)10:00 am09(apr 9)1:00 pmApril Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
7 (Tuesday) 10:00 am - 9 (Thursday) 1:00 pm
28apr(apr 28)11:00 am30(apr 30)1:00 pmApril Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
28 (Tuesday) 11:00 am - 30 (Thursday) 1:00 pm
may
04may(may 4)7:00 am30(may 30)1:00 pmMay Intake - Weekend Digital Marketing Training Mix Package

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy Mobile Advertising Strategy & Planning
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
- Mobile Advertising
- Strategy & Planning
Time
4 (Monday) 7:00 am - 30 (Saturday) 1:00 pm
04may(may 4)11:00 am30(may 30)1:00 pmMay Intake - Digital Marketing Training Courses Mix Package

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy Mobile Advertising
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
Mobile Advertising
Time
4 (Monday) 11:00 am - 30 (Saturday) 1:00 pm
05may(may 5)11:00 am07(may 7)1:00 pmMay Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types of
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
5 (Tuesday) 11:00 am - 7 (Thursday) 1:00 pm
12may(may 12)11:00 am14(may 14)1:00 pmMay Week 2- Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send
more
Event Details
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow
1.Email has larger reach
2.Email delivers your message
0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.
Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
12 (Tuesday) 11:00 am - 14 (Thursday) 1:00 pm
26may(may 26)11:00 am28(may 28)1:00 pmMay Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
26 (Tuesday) 11:00 am - 28 (Thursday) 1:00 pm
30may9:00 am5:00 pmMay Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training We'll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you
more
Event Details
- Web & Data Analytics Training
We’ll show you what it means and how to analyze so you know which of your marketing
initiatives lead to traffic and conversions. This means you can confidently concentrate your time
and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Time
(Saturday) 9:00 am - 5:00 pm
june
02jun(jun 2)11:00 am04(jun 4)1:00 pmJune Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types of
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
2 (Tuesday) 11:00 am - 4 (Thursday) 1:00 pm
09jun(jun 9)11:00 am11(jun 11)1:00 pmJune Week 2- Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send
more
Event Details
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow
1.Email has larger reach
2.Email delivers your message
0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.
Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
9 (Tuesday) 11:00 am - 11 (Thursday) 1:00 pm
23jun(jun 23)11:00 am26(jun 26)1:00 pmJune Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer SEO Training In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer SEO Training In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Have you registered yet for the SEO Training In Kenya? Register today and learn practically.
Time
23 (Tuesday) 11:00 am - 26 (Friday) 1:00 pm
july
01jul7:00 am31(jul 31)1:00 pmJuly - Weekend Digital Marketing Training Mix Package

Event Details
Digital Marketing Essentials Social Media Marketing Email Marketing Google AdWords Web/Data/Google Analytics Content Marketing Training Basic SEO Strategy Advanced SEO Strategy Mobile Advertising Strategy & Planning
Event Details
- Digital Marketing Essentials
- Social Media Marketing
- Email Marketing
- Google AdWords
- Web/Data/Google Analytics
- Content Marketing Training
- Basic SEO Strategy
- Advanced SEO Strategy
Mobile Advertising
Strategy & Planning
Time
1 (Wednesday) 7:00 am - 31 (Friday) 1:00 pm
01jul11:00 am03(jul 3)1:00 pmJuly Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types of
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
1 (Wednesday) 11:00 am - 3 (Friday) 1:00 pm
08jul(jul 8)11:00 am10(jul 10)1:00 pmJuly Week 2- Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send
more
Event Details
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow
1.Email has larger reach
2.Email delivers your message
0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.
Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
8 (Wednesday) 11:00 am - 10 (Friday) 1:00 pm
25jul9:00 am5:00 pmJuly Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 9:00 am - 5:00 pm
28jul(jul 28)11:00 am30(jul 30)1:00 pmJuly Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Time
28 (Tuesday) 11:00 am - 30 (Thursday) 1:00 pm
august
04aug(aug 4)11:00 am06(aug 6)1:00 pmAugust Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types of
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
4 (Tuesday) 11:00 am - 6 (Thursday) 1:00 pm
11aug(aug 11)11:00 am13(aug 13)1:00 pmAugust Week 2- Email Marketing Training

Event Details
Email Marketing Training In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send
more
Event Details
Email Marketing Training
In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow
1.Email has larger reach
2.Email delivers your message
0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.
Email Marketing Trends 2019
The latest trends and hacks on getting your emails delivered and ability to interpret reports.
Email Marketing Tools
What is an email hunter and how it works , tools that assits in getting the right database.
Online Email Marketing vs Software
Email Marketing Verification
How to clean a database, the process and what tools to use as of 2019
Time
11 (Tuesday) 11:00 am - 13 (Thursday) 1:00 pm
25aug(aug 25)11:00 am28(aug 28)1:00 pmAugust Week 4 - Search Engine Optimization Training

Event Details
Basic SEO training We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO. Google loves you when everyone else loves you. Google, Bing and other engines have always focused
more
Event Details
Basic SEO training
We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO.
Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.
Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline
Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis
On Site Optimization
How search engines crawl
On-site optimization fundamentals
URL structures
Page titles
Meta descriptions
Meta keywords
H1 tags
The perfectly optimized page
Internal linking
User experience
Information architecture
Sitemaps
Off-site Optimization
Link building and earning
SEO Audits
Google Algorithm updates
SEO audit tools
Technical SEO audits
SEO audit checklist
SEO Strategies for Beginners
Creating an integrated SEO strategy
Monitoring & measuring
Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit
Google Algorithms & SEO Trends
Google algorithm updates
Brand authority
Online PR and outreach
Semantic search and the Knowledge Graph
Content Strategy
Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO
Time
25 (Tuesday) 11:00 am - 28 (Friday) 1:00 pm
29aug9:00 am5:00 pmAugust Web & Data Analytics Workshop

Event Details
Web & Data Analytics Training Curse Outline We offer Web & Data Analytics Training In Kenya. We'll show you what it
more
Event Details
Web & Data Analytics Training Curse Outline
We offer Web & Data Analytics Training In Kenya. We’ll show you what it means and how to analyze so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.
Requirements
This is a beginner’s course so no previous experience using Google Analytics is required but you
should have Admin access to an active Google Analytics account. Please contact us before the
course if this is not possible and we will set up a test account for you.
Course Objectives:
After completing our Google Analytics course you’ll be able to:
Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively
Google Analytics Training Course Content
Introduction to web analytics
The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service
Administrative interface
How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords
Reports interface Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customizing dashboards
What do you want to track?
Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce
Tracking Goals and Events
Goals vs. events
How to set up a goal
Principles for setting up events
Monitoring Change
Google Annotations
Google Intelligence
Experimentation and tracking
Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking
Troubleshooting
Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum
Have you registered yet for the Web & Data Analytics Training In Kenya.
Time
(Saturday) 9:00 am - 5:00 pm
october
06oct(oct 6)11:00 am08(oct 8)1:00 pmOctober Week 1 - Social Media Marketing Training

Event Details
9Am-10Am: Introduction to Digital and Social Media • Digital Marketing Essentials • Introduction to the Kenyan Digital Landscape • Traditional Marketing vs Digital Marketing • Definitions of Terminologies in Social Media • Forms/ Types
more
Event Details
9Am-10Am: Introduction to Digital and Social Media
• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis
10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR
This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting
2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media
• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media
:30Pm-2:30Pm: Social media management for Marketing, Communications and PR
This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)
• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies
4:00pm-5:00Pm: Crisis management in social media
This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis
-
- Digital Marketing Essentials
- Social Media Marketing
- Media Buying
- Social Media Crisis Management
- Content Marketing Calendar
- Content Marketing Training
- Social Media Strategy
- Social Media Trends
Time
6 (Tuesday) 11:00 am - 8 (Thursday) 1:00 pm
Digital Marketing Intakes Calendar
Our Digital Marketing Training Intakes Calendar runs throughout the year and consist of :
- Workshops
- In-Company Training
- In -Campus
- #FREEWEB360
- Online Trainings
- Classroom Trainings
These training’s are practical and skill based and one of the requirements is a student carrying a laptop during the training. We do certify our training but we lean more on practicals and skill sets.
Who is this for? A business Owner, Enterprenuer, Students, Marketing & Sales Professionals,IT Professionals. After the training one may take it as a profession or implement in their current businesses. We also offer mentorship sessions.We offer Meet-The-Trainer FREE Workshop which is for all of our Alumni to gadge how far they are with the skills learnt. What works for them and what does not.
Weekly Picks
Week 1 – Social Media Marketing Training
Week 2 – Email Marketing Training
Week 3 – Content Marketing & Blogging
Week 4 – Search Engine Optimization (SEO)
Week 5 – Web & Data Analytics
Main Classes
All-In-One Digital Marketing Training In Kenya Masterclass (5 courses in 2 days)
Cost: Kshs. 15,000 (Early Bird 20% OFF ends 20/7/19) per person. Dates: 25-26/7/19
July Classroom Intake (5 courses in 1 month)
Freebies / Giveaways
Free In-company Consultancy
Free Online Presence Test
#FreeWeb360 Workshop
Free Access to Web Experts
Free Bulk SMS Account
1 Free .KE Domain
Free 1 month MBO Listing
On Demand Courses
Media Buying & Ads Training
Web Design Training
Graphics Design Training
Photography Training
Video Production Training
Mobile Advertising & SMS
Cyber Security Training
Arm yourself with these courses today and learn Digital Marketing Trends as of 2019.Every month we have Intakes with flexible timings from daytime classes, evenings & weekends. Have you registered? Visit us in our offices.
We also customize our Digital Marketing Training Calendar to suit your need as a business owner looking to advance your business , a student or marketing executive looking to advance your professional skillset.
