Events – ORADMT – Digital Marketing Intakes Calendar

Basic SEO training
We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO.

Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.

Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline

Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis

On Site Optimization
 How search engines crawl
 On-site optimization fundamentals
 URL structures
 Page titles
 Meta descriptions
 Meta keywords
 H1 tags
 The perfectly optimized page
 Internal linking
 User experience
 Information architecture
 Sitemaps
Off-site Optimization
 Link building and earning
SEO Audits
 Google Algorithm updates
 SEO audit tools
 Technical SEO audits
 SEO audit checklist
SEO Strategies for Beginners
 Creating an integrated SEO strategy
 Monitoring & measuring
 Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
 Understand where SEO is headed and how to take advantage of new developments
 Show an advanced understanding of current SEO best practice
 Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
 Setting goals and objectives for SEO
 Advanced SEO tactics
 Google Analytics and Webmaster Tools
 SEO Audits and essential SEO tools
 Carrying out a content audit
Google Algorithms & SEO Trends

 Google algorithm updates
 Brand authority
 Online PR and outreach
 Semantic search and the Knowledge Graph
Content Strategy
 Content marketing
 Content promotion
 Social media and SEO
 Local SEO
 Mobile SEO

• Web & Data Analytics Training
  We’ll show you what it means and how to analyze so you know which of your marketing
  initiatives lead to traffic and conversions. This means you can confidently concentrate your time
  and resources on what has the best ROI.
  Requirements
  This is a beginner’s course so no previous experience using Google Analytics is required but you
  should have Admin access to an active Google Analytics account. Please contact us before the
  course if this is not possible and we will set up a test account for you.
  Course Objectives
  After completing our Google Analytics course you’ll be able to:
   Navigate Google Analytics with ease
   Use Analytics reports as part of your SEO & PPC strategies
   Analyse traffic and content reports
   Use goals and filters effectively
  Google Analytics Training Course Content
  Introduction to web analytics
   The Google Analytics story
   Tracking scripts
   What can be tracked with Google Analytics?
   Natural (SEO) vs. Paid (PPC) Search
   Google Analytics Terms of Service
  Administrative interface
   How to set up an account and profile
   Standard filters
   Goals and funnels
   Site Search
   Linking with AdWords
  Reports interface Reports
   Discuss interface features
   Date selection tool
   Exporting and saving reports
   Customizing dashboards
  What do you want to track?
   Key Performance Indicators (KPIs)
   Traffic sources analysis
   Lead generation metrics
   Branding and RIA metrics
   Keyword analysis
   Website design/site content optimization
   E-commerce
  Tracking Goals and Events
   Goals vs. events
   How to set up a goal
   Principles for setting up events
  Monitoring Change
   Google Annotations
   Google Intelligence
  Experimentation and tracking
   Ad Creatives, landing pages, refining keywords, shopping cart funnels
   Manual campaign tracking
  Troubleshooting
   Tools of the trade
   “Not set”, “other”, sampling, set up, linking
   Common errors and how to avoid them
   Help center, GAAC program, discussion forum

9Am-10Am: Introduction to Digital and Social Media

• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis

10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR

This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting

2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media

• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media

:30Pm-2:30Pm: Social media management for Marketing, Communications and PR

This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)

• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies

4:00pm-5:00Pm: Crisis management in social media

This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis

• • Digital Marketing Essentials
  • Social Media Marketing
  • Media Buying
  • Social Media Crisis Management
  • Content Marketing Calendar
  • Content Marketing Training
  • Social Media Strategy
  • Social Media Trends

Email Marketing Training

In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow

1.Email has larger reach
2.Email delivers your message

0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.

Email Marketing Trends 2019

The latest trends and hacks on getting your emails delivered and ability to interpret reports.

Email Marketing Tools

What is an email hunter and how it works , tools that assits in getting the right database.

Online Email Marketing vs Software

Email Marketing Verification

How to clean a database, the process and what tools to use as of 2019

Basic SEO training
We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO.

Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.

Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline

Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis

On Site Optimization
 How search engines crawl
 On-site optimization fundamentals
 URL structures
 Page titles
 Meta descriptions
 Meta keywords
 H1 tags
 The perfectly optimized page
 Internal linking
 User experience
 Information architecture
 Sitemaps
Off-site Optimization
 Link building and earning
SEO Audits
 Google Algorithm updates
 SEO audit tools
 Technical SEO audits
 SEO audit checklist
SEO Strategies for Beginners
 Creating an integrated SEO strategy
 Monitoring & measuring
 Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
 Understand where SEO is headed and how to take advantage of new developments
 Show an advanced understanding of current SEO best practice
 Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
 Setting goals and objectives for SEO
 Advanced SEO tactics
 Google Analytics and Webmaster Tools
 SEO Audits and essential SEO tools
 Carrying out a content audit
Google Algorithms & SEO Trends

 Google algorithm updates
 Brand authority
 Online PR and outreach
 Semantic search and the Knowledge Graph
Content Strategy
 Content marketing
 Content promotion
 Social media and SEO
 Local SEO
 Mobile SEO

• Web & Data Analytics Training
  We’ll show you what it means and how to analyze so you know which of your marketing
  initiatives lead to traffic and conversions. This means you can confidently concentrate your time
  and resources on what has the best ROI.
  Requirements
  This is a beginner’s course so no previous experience using Google Analytics is required but you
  should have Admin access to an active Google Analytics account. Please contact us before the
  course if this is not possible and we will set up a test account for you.
  Course Objectives
  After completing our Google Analytics course you’ll be able to:
   Navigate Google Analytics with ease
   Use Analytics reports as part of your SEO & PPC strategies
   Analyse traffic and content reports
   Use goals and filters effectively
  Google Analytics Training Course Content
  Introduction to web analytics
   The Google Analytics story
   Tracking scripts
   What can be tracked with Google Analytics?
   Natural (SEO) vs. Paid (PPC) Search
   Google Analytics Terms of Service
  Administrative interface
   How to set up an account and profile
   Standard filters
   Goals and funnels
   Site Search
   Linking with AdWords
  Reports interface Reports
   Discuss interface features
   Date selection tool
   Exporting and saving reports
   Customizing dashboards
  What do you want to track?
   Key Performance Indicators (KPIs)
   Traffic sources analysis
   Lead generation metrics
   Branding and RIA metrics
   Keyword analysis
   Website design/site content optimization
   E-commerce
  Tracking Goals and Events
   Goals vs. events
   How to set up a goal
   Principles for setting up events
  Monitoring Change
   Google Annotations
   Google Intelligence
  Experimentation and tracking
   Ad Creatives, landing pages, refining keywords, shopping cart funnels
   Manual campaign tracking
  Troubleshooting
   Tools of the trade
   “Not set”, “other”, sampling, set up, linking
   Common errors and how to avoid them
   Help center, GAAC program, discussion forum

9Am-10Am: Introduction to Digital and Social Media

• Digital Marketing Essentials
• Introduction to the Kenyan Digital Landscape
• Traditional Marketing vs Digital Marketing
• Definitions of Terminologies in Social Media
• Forms/ Types of Social Media
• Why Social Media
Analysis of Current Social Media Situation
• Company Social Media Audit
• Customer Profiling
• Competitor Analysis

10Am-12:30Pm Social media Planning and Strategy for Marketing, Communications and PR

This module is a practical guide to evaluating your social media world and crafting a strategy to
engage in marketing and communication through online channels.
1. Planning
• Planning Models
• How Social Media aligns with your business plan
• Establishing your online identity
• Defining your Social Media objectives
• Budgeting

2. Strategy
• Adopt best practice based on case studies of highly successful approaches to online
communication
• Create an online communication strategy for your organization
• Design systems and processes to guide and enable your organization to engage in online
social media

• Ways of working more efficiently
• Using Social Media to run a marketing campaign
• Overcoming objections to Social Media
• Assessing the Who, What, When, Where, Why
• Planning your Social Media policy
3. Analytics and ROI
• Alerts and Analytics
• Monitoring mentions and sentiments
• Measuring success
• Pitfalls of Social Media

:30Pm-2:30Pm: Social media management for Marketing, Communications and PR

This module covers how to engage strategically with your stakeholders on the key social media platforms.
• Social media communications and marketing landscape
• Participatory PR
• Strategic implications and case studies
• Step-by-step guide to creating an online communication strategy
• Integrating online communication with business and marketing
• Mapping your online world: identifying the platforms and influencers that matter to you
• Systems, policies and processes, resources
• Defining social media roles and responsibilities
• Creating your own social media policy
• Reputational risk assessment
3:00Pm-4:00Pm: Reputation management in social media
This module covers how to shape perceptions and conversations using monitoring, search and
content strategies.
• Search engine optimization (SEO)

• Link and keyword strategies
• Optimizing news releases and website content for social media and search
• Media engagement online
• Social media news releases
• Designing and managing an online newsroom
• Blogging
• Content strategies

4:00pm-5:00Pm: Crisis management in social media

This module covers the preparation and deployment of online communication strategies to defend
and repair your reputation in online social media in the event of a crisis.
• Digital dynamics in crisis communication: how social media spread and propagate
reputation-critical information
• Identifying platforms and approaches for online intervention and engagement
• Integrating online channels in crisis response
• Using Facebook, Twitter, YouTube and Google in a crisis
• Online issues tracking and monitoring
• Creating strategies, policies and systems enabling rapid decision-making and engagement
• Preparing online crisis resources: platforms and content ready to go live at a moment’s notice
• Online crisis stakeholder engagement
• Messaging and positioning for online crisis communication
• Selecting and deploying the most powerful online tools and platforms in a crisis

• • Digital Marketing Essentials
  • Social Media Marketing
  • Media Buying
  • Social Media Crisis Management
  • Content Marketing Calendar
  • Content Marketing Training
  • Social Media Strategy
  • Social Media Trends

Email Marketing Training

In this class of Email Marketing Training ,every email sent to a potential or current customer could be considered email marketing. It usually involves
using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness.
How Email Marketing can help your business grow

1.Email has larger reach
2.Email delivers your message

0% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your
posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed
in an attempt to drive brands towards their paid advertising options.

Email Marketing Trends 2019

The latest trends and hacks on getting your emails delivered and ability to interpret reports.

Email Marketing Tools

What is an email hunter and how it works , tools that assits in getting the right database.

Online Email Marketing vs Software

Email Marketing Verification

How to clean a database, the process and what tools to use as of 2019

Basic SEO training
We offer Search Engine Optimization In Kenya this includes both Basic & Advanced SEO.

Google loves you when everyone else loves you.
Google, Bing and other engines have always focused on the user. This is why so many websites
get caught out trying to trick search engines. We follow the search engine approved approach by
only teaching user-friendly SEO.

Course Objectives
After attending our Basic SEO Training, you will be able to:
1.Show an understanding of current SEO best practice
2.Develop an SEO plan for your website
3. Monitor your SEO progress and maintain your optimized website
SEO Training Course Outline

Introduction to SEO
1. What is SEO?
2.What do search engines look for?
3.How has SEO changed?
4. SEO as per 2016
5. Keyword research
6. Competitor analysis

On Site Optimization
 How search engines crawl
 On-site optimization fundamentals
 URL structures
 Page titles
 Meta descriptions
 Meta keywords
 H1 tags
 The perfectly optimized page
 Internal linking
 User experience
 Information architecture
 Sitemaps
Off-site Optimization
 Link building and earning
SEO Audits
 Google Algorithm updates
 SEO audit tools
 Technical SEO audits
 SEO audit checklist
SEO Strategies for Beginners
 Creating an integrated SEO strategy
 Monitoring & measuring
 Monthly planning
Advanced SEO Strategy course
Learn about the latest trends in search, what to avoid, and how to plan, establish and improve
an on-going SEO Strategy for your business or client.
Course Objectives
By attending this course you will be able to:
 Understand where SEO is headed and how to take advantage of new developments
 Show an advanced understanding of current SEO best practice
 Create a comprehensive SEO Strategy for a business
Advanced SEO Strategy Training Course Content
Advanced SEO Strategy Training
 Setting goals and objectives for SEO
 Advanced SEO tactics
 Google Analytics and Webmaster Tools
 SEO Audits and essential SEO tools
 Carrying out a content audit
Google Algorithms & SEO Trends

 Google algorithm updates
 Brand authority
 Online PR and outreach
 Semantic search and the Knowledge Graph
Content Strategy
 Content marketing
 Content promotion
 Social media and SEO
 Local SEO
 Mobile SEO

• Web & Data Analytics Training
  We’ll show you what it means and how to analyze so you know which of your marketing
  initiatives lead to traffic and conversions. This means you can confidently concentrate your time
  and resources on what has the best ROI.
  Requirements
  This is a beginner’s course so no previous experience using Google Analytics is required but you
  should have Admin access to an active Google Analytics account. Please contact us before the
  course if this is not possible and we will set up a test account for you.
  Course Objectives
  After completing our Google Analytics course you’ll be able to:
   Navigate Google Analytics with ease
   Use Analytics reports as part of your SEO & PPC strategies
   Analyse traffic and content reports
   Use goals and filters effectively
  Google Analytics Training Course Content
  Introduction to web analytics
   The Google Analytics story
   Tracking scripts
   What can be tracked with Google Analytics?
   Natural (SEO) vs. Paid (PPC) Search
   Google Analytics Terms of Service
  Administrative interface
   How to set up an account and profile
   Standard filters
   Goals and funnels
   Site Search
   Linking with AdWords
  Reports interface Reports
   Discuss interface features
   Date selection tool
   Exporting and saving reports
   Customizing dashboards
  What do you want to track?
   Key Performance Indicators (KPIs)
   Traffic sources analysis
   Lead generation metrics
   Branding and RIA metrics
   Keyword analysis
   Website design/site content optimization
   E-commerce
  Tracking Goals and Events
   Goals vs. events
   How to set up a goal
   Principles for setting up events
  Monitoring Change
   Google Annotations
   Google Intelligence
  Experimentation and tracking
   Ad Creatives, landing pages, refining keywords, shopping cart funnels
   Manual campaign tracking
  Troubleshooting
   Tools of the trade
   “Not set”, “other”, sampling, set up, linking
   Common errors and how to avoid them
   Help center, GAAC program, discussion forum