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Personal Branding

Personal Branding

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience.

KSh 25,000.00

KSh 30,000.00
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Has discount
Expiry period Lifetime
Made in English
Last updated at Tue Aug 2026
Level
Advanced
Total lectures 0
Total quizzes 0
Total duration 0 Hours
Total enrolment 0
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Short description This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience.
Outcomes
  • Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
Requirements
  • Laptop