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Strategic Brand Management Course

Strategic Brand Management Course

KSh26000

KSh30000

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Mon Sep 2024
Level
Advanced
Total lectures 16
Total quizzes 0
Total duration Hours
Total enrolment 0
Number of reviews 0
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Short description This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand's contact points throughout consumer’s experience.
Outcomes
  • Develop a framework to identify and establish brand positioning and values to build customer-based brand equity
  • Plan and implement brand marketing programs through integrated marketing communications and brand associations to build brand equity
  • Evaluate how a brand equity management system can capture customer mindset and enhance market performance through sources and outcomes of brand equity
  • Design specific strategies that focus around extending, revitalizing and reinforcing existing brands to retain brand resonance (i.e. loyalty, attachment, community and engagement).
Requirements
  • Laptop