Course description

AI in Marketing is a practical look at how artificial intelligence is changing the way marketers plan, create, and measure campaigns. You'll learn to use AI tools for tasks like generating content ideas, writing ad copy, analyzing customer data, and personalizing campaigns at scale.

This is not a coding course. You won't be building AI models or writing algorithms. You'll be learning how to prompt, evaluate, and apply existing AI tools to real marketing problems: cutting down content production time, testing ideas faster, and making smarter decisions with the data AI helps you surface. By the end, you'll know which tasks to hand to AI, which ones still need a human, and how to combine both for better results.

What will i learn?

• Use AI tools to speed up content creation and campaign planning
• Apply AI-driven insights to make smarter marketing decisions
• Know which marketing tasks to automate and which need a human touch

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