Course description

Turn data into decisions. This course teaches you to collect, measure, and interpret data from websites, social media, email, and paid ads. You'll learn to read dashboards, spot patterns, and know what to do next.

This is a marketing skill, not a technical one. No code. No servers. Just the ability to explain why traffic dropped, why one caption beat another, and where the next shilling of ad budget should go.

What will i learn?

• Read and interpret marketing dashboards with confidence Google Analytics
• Track performance across websites, social media, email, and paid ads
• Spot patterns in data to explain what's working and what isn't
• Turn raw numbers into decisions clients can act on
• Identify why traffic or engagement drops and what to fix
• Guide ad budget allocation based on real performance data