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Strategic Brand Management

Strategic Brand Management

KSh25000

KSh30000

This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly.

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Has discount
Expiry period Lifetime
Made in English
Last updated at Mon Sep 2024
Level
Advanced
Total lectures 18
Total quizzes 0
Total duration Hours
Total enrolment 1
Number of reviews 0
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Short description This course will address the importance of brands, what they represent to customers, and what should be done by organizations to manage them properly.
Outcomes
  • Students learn the strategic significance of the role of brands in creating shareholder value.
Requirements
  • Laptop