Course description

Brand identity is more than a logo. It is the full visual system that makes a business recognizable.

This topic covers the core elements of a brand identity: logo, color palette, typography, imagery style and brand voice. Learners see how these parts work together to create a consistent look and feel.

Key areas include:

• Brand strategy basics: purpose, audience, positioning and personality
• Logo suite: primary, secondary, icon and monochrome versions
• Color systems and font pairing for print and digital
• Brand guidelines: spacing, usage rules and dos and don'ts
• Applying the identity to stationery, social media, packaging and signage

What will i learn?

• Explain the difference between a logo, a brand and a brand identity
• Define brand purpose, positioning and personality

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