Course description

A logo is the face of a brand. This module covers how professional logos are researched, sketched, designed and delivered.

Learners explore logo types, including wordmarks, lettermarks, symbols, combination marks and emblems. They study the principles behind strong logos: simplicity, balance, scalability and memorability. Colour, typography and shape choices are tied to brand personality and audience.

What will i learn?

• dentify and apply the main logo types
• Build clean, scalable logos in vector format

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