Course description

In this course, ‘Google Analytics Training in Kenya’, you'll learn how to use Google Analytics 4 as an analytics service to measure traffic and engagement on your websites or apps using customizable reports. Are you wondering why your conversion optimization is not working because all your tests fail without data analysis knowledge? Do you want to know why your marketing is not performing because you are uncertain where you should spend time and money? In this course, you'll get in-depth information on every feature and service of Google Analytics to ensure you collect the correct data for your digital properties.

What will i learn?

  • 1. Explain the purpose of Google Adwords and how it can be used together with Google Analytics
  • Summarise different types of reports we can use in Google Analytics
  • Describe what Tag Manager is and why we use it with Google Analytics
  • Summarise the difference between Google Analytics 3 and Google Analytics 4
  • Outline the functions of Google BigQuery and what role it plays in Google Analytics
  • Outline differences in the admin panel between UA and GA

Requirements

  • A laptop
  • Note Book & A pen
  • A strong Internet Connection
  • Basic Browsing Skills

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM,

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.
Course Thumbnail

KSh8,500

KSh10,000

Lectures

35

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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