Course description

Google analytics is a course in which we train you how to analyze your website & data.

We understand that you can have a website for 10 years where in reality you gain nothing from it. It’s good to understand how your site is performing, how your marketing strategies in various platforms are rewarding.

In this google analytics course, you get to understand what strategies work for your business and which ones don’t. We train you to study your site visitors in depth and in return you gain valuable insights to help you shape your business strategies which will eventually increase your ROI.

Since it’s the desire of every business person to improve on their business activities and get better results, it’s equally important that every business person learn the inner structure of their website through google analytics.

In this course, we start by understanding data, the new oil. Then the ABC of google analytics: where “A” is “acquisition”- how you acquire traffic, which sources and how to create awareness, “B” is “behaviour”-how do people use your website and “C”, “conversion” – are you meeting your objectives and bottomline.

We will do this by understanding the funnel. We will set up an analytics account, properties, views and goals.

Some of case study of people we have trained ie students, entrepreneurs, business people, freelancers etc

Come train with us and get to understand how best to employ your marketing strategies for a successful business.

What will i learn?

  • Using reports from Analytics as part of your SEO & PPC strategy 
  • Analyze reports on the traffic and quality 
  • Effectively using targets and filters 
  • Generate ideas that work for the Data Audience & Analytics strategies.

Requirements

  • Laptop
  • Basic Browsing Skills.
  • Basic Computer Skills.

OraDMT Digital Marketing Training

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM,

OraDMT offers digital marketing training programmes across all platforms. Digital Marketing training gives participants the understanding of one's brand online. Get empowered learn SEO, SMM, Web Analytics ,Google Adwords,Content Marketing.
Course Thumbnail

KSh24,000

KSh30,000

Lectures

17

Skill level

Advanced

Expiry period

Lifetime

Certificate

Yes

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